LATIN FOR "INVINCIBLE", Invicta was founded more than a century ago in 1837 in Chiasso, Switzerland. Dedicated to offering expertly built timepieces at a price accessible for all, Invicta originally crafted mechanical and automatic timepieces. Remaining true to its original objective, Invicta has been able to blaze its own trail, establishing its own industry precedent. Still privately owned and operated, Invicta's founding principle and ideology still resides at the core of all Invicta creations. In setting criteria for exceptional standards, the brand maintains its objective by successfully satisfying consumers and collectors alike at any price point. Defined by continued innovation and consistent quality, Invicta is perfectly poised to suit the most discerning of styles and taste with our more than 30 distinct and accomplished collections.