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LATIN FOR “INVINCIBLE,” Invicta is led by innovation and nurtured with the consistency of quality and brand personality. Founded more than a century ago in 1837 in Chiasso, Switzerland, with the belief that supremely crafted timepieces can be offered for modest sums, Invicta holds true to this objective today. Originally crafting mechanical and automatic timepieces, Invicta, like most brands of the time all but disappeared during the quartz movement in the 1970’s.

After being re-established in the early 1990’s, the forward thinking energy of The Invicta Watch Group continues its brazen journey. In 2000 we focused on designing a perfectly fitting, oversized timepiece. This focus delivered the professional dive watch, the Ocean Ghost, and the iconic Lupah collection. The brand has now grown to encompass over 30 diverse collections.

Invicta has set a timing precedent as masters of case complications. We have taken the meticulous art of case construction to new levels. The expertise and execution in design and case construction is intrinsic to our innovative reputation and style.

Still privately owned and operated, our founding principle and ideology still resides at the core of all Invicta creations. In setting a criteria for exceptional standards, Invicta maintains their objective by successfully satisfying consumers and collectors alike at any price point.

UTILIZING HIGH-QUALITY MATERIALS, generally found only in high-priced brands, Invicta generated tremendous intrigue winning over enthusiasts and retailers while confounding competitors. From skeletonized movements to a unique gold layering technique to exceptional construction, Invicta has become one of the most technically capable watchmakers in the world.

OUR EVOLVING STANDARDS along with original concepts and execution in design are intrinsic aspects to the range of capability demonstrated in the performance and look of each watch. With more than 30 collections, Invicta is fully equipped to suit the most particular and diverse of tastes. With such a selection, we always aim to achieve creative and technical revelations from different points of view. Our collections embody an accomplished collective of engineering and design.

WHILE REFLECTING THE CREATIVE NATURE OF THE INVICTA BRAND, we also keep our marketing fairly straightforward, focusing on the most important aspect of Invicta: the watches. We ensure that our marketing represents the vitality behind our ongoing product development. Because of our belief in our timepieces, we allow those and our other collections to speak for themselves thereby effectively engaging directly with our consumers.

WE HAVE ENJOYED CELEBRITY ENDORSEMENTS and our most notable is, the Jason Taylor for Invicta collection. The collaboration between Invicta and Jason Taylor has resulted in a captivating range of options for the discerning customer that has enhanced our collection base. This collection is Limited Edition and offers reimagined concepts in timekeeping created by Jason Taylor and the Invicta design team. New designs, as well as existing masterpieces have been carefully selected and modified by Jason to capture his unique style and aesthetic.

DUE TO THE UNIQUE NATURE OF THE BRAND Invicta is not in direct competition with other brands and therefore successfully occupies an exclusive market segment in the industry. As we are privately owned, our approach is very hands-on, very interactive with our customers. We make a point of providing service to all our customers that offer the extra personal touch. While men are perhaps our largest customer base, we enjoy a dedicated following of all ages and both genders. Our price-point range along with our expansive selection, appeals to consumers across all demographics.

IN A SPIRIT DEFINED ONLY BY INVICTA WATCH, technical achievement expressed through ingenious design, seamlessly turns fans into dedicated collectors. Over half of Invicta consumers own 10 or more Invictas while we gain over 100,000 new such collectors annually. Because of this growth and the excitement generated amongst our collectors, we have created the Invicta Collectors Club. The Invicta Collector’s Club offers the loyal treatment for our most dedicated collectors. When a collector joins, they receive a sought after favorite, the Invicta High Impact Dive Case as well as access to special promotions designed specifically with our members in mind.

WE BELIEVE THAT OUR APPEAL resides in successfully integrating the time-honored art of horology with modern developments in both engineering and design. Because of our scope, we are able to provide exceptional timepieces for customers and collectors at any price-point. Invicta focuses on surpassing industry expectation, delivering watches that continue to make an important impact on the world of time.

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