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| • Piece and Love –
Fa la la la Lupah! |
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This month, we dedicate The Movement to the
incredibly popular Lupah series of watches. And what better way to kick
it off than with the new Stainless Steel Lupah. This highly anticipated
piece features everything you love about the spherical wonder, with the
addition of a beautifully conceived polished and brushed solid stainless
steel band. Each link, as well as the dual butterfly buckle, was inspired
by the Lupah’s patented case and crystal design. And the copper
colored enamel-finished guilloché dial adds an extra touch of heat
to one of the coolest pieces in the series.
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| A solid stainless steel version
of the incredible Solid 18K Gold Dragon Lupah (see Trend Watch Below or
Issue 4 in the Archives), the new Automatic boasts all of the same wonderful
features including a Valjoux 7750 movement, stunning enamel-finish guilloché
dial, and large grain genuine alligator strap. This is the piece Lupah lovers
have been craving. |
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Introducing the biggest, mightiest Lupah yet. The Lupah Grand. With a majestic case width of 48 mm. (before the crown and pushers), and a towering case height of 60 mm., the Grand can easily be considered one of the largest oversized luxury pieces on the market - and certainly one of the most affordable. Best of all, the Grand is fitted with a supple strap made of genuine Argentine leather, equipped with a custom designed deployment buckle. It’s the first Lupah to feature such a buckle. Available in solid stainless steel or layered Swiss gold. |
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by Gany Cohen, Director of Marketing |
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Gold had always been the ultimate status
symbol of luxury, power and wealth. It had been that way for centuries.
However, during the ‘90’s, there was a significant shift away
from gold as consumers sought to distance themselves from the showy materialism
of the ‘80’s. Cooler, edgier metals like steel, platinum and
in some cases, white gold became white hot, sending traditional yellow
gold out to pasture with thin leather neckties, leg warmers and Miami
Vice. While white metals are still very much in, gold is making a welcome
comeback. The warm hues of yellow or rose can be seen on many recently
introduced pieces such as our Solid 18K Gold Dragon Lupah, which features
over 135 grams of yellow gold. Hey, we may thankfully never see thin leather
neckties again, but the return of gold has certainly been well worth its
wait. |
 invictawatch.com |
